Building & Managing Citations
Having more online business listings and citations than you competitors is one of the key factors for Local SEO map pack ranking. These business citations can be backlinks from major aggregators like Yelp, local business directories, or industry specific associations. They can also come in the form on linkless company mentions on social media, forums & discussion boards.
Contact us today to perform a citation analysis and we’ll let you know how you stand in terms of your own citations, and your competitors.
What are Online Citations?
Business citations online are mentions of your company name, address, and phone number on another website. If you take it another step further and have a link added to your website, that citation then contains a backlink, which is especially helpful. Business citations help search engines like Google, Bing & Yahoo determine authority websites for every industry with their corresponding keywords and search phrases.
Importance of Citation Relevancy
While having a lot of citations is the goal, ensuring that all of the information in your listings is accurate and consistent is just as important. Using varying business names, address formats, phone numbers and emails can make search engines like Google, Bing & Yahoo unsure where and what your business is about, and this uncertainty translates into lower ranks. All citations built by Aidan SEO are hand-picked and manually built, ensuring relevance – whether that be a location specific citation or a industry specific citation.