Building & Managing Citations
Having more online business listings and citations than you competitors is one of the key factors for Local SEO map pack ranking. These business citations can be backlinks from major aggregators like Yelp, local business directories, or industry specific associations. They can also come in the form on linkless company mentions on social media, forums & discussion boards.
Contact us today to perform a citation analysis and we’ll let you know how you stand in terms of your own citations, and your competitors.
What Are Online Business Listings?
Business citations online are mentions of your company name, address, and phone number on another website. If you take it another step further and have a link added to your website, that citation then contains a backlink, which is especially helpful. Business citations help search engines like Google, Bing & Yahoo determine authority websites for every industry with their corresponding keywords and search phrases.
Importance of Citation Relevancy
While having a lot of citations is the goal, ensuring that all of the information in your listings is accurate and consistent is just as important. Using varying business names, address formats, phone numbers and emails can make search engines like Google, Bing & Yahoo unsure where and what your business is about, and this uncertainty translates into lower ranks. All citations built by Aidan SEO are hand-picked and manually built, ensuring relevance – whether that be a location specific citation or a industry specific citation.
Citation Analysis & Clean Up
We start by analyzing your backlink profile, which includes citations. During this process we find any citation that has incorrect or misspelled business information, this can include anything from a wrong phone number, to something as small as the website link containing www. or not. Once we’ve cleaned up your existing citations, we start building new citations by combining the lists from your competitors, giving you the largest total citation count!
Paid Directories & Business Citations
There’s a lot of fear-mongering in the SEO world when it comes to “paid links”. While it’s true – paid backlinks are frowned upon, there’s always an exception to the rule. In this case, many higher end directories like Chamber of Commerce charge a fee to get listed or to have a website link added to your listing. During our curation process of gathering potential citations for you business we set aside all paid directory listings as additional backlink building opportunities once all free directory listings have been exhausted.
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