Grow Your Dental Practice With SEO
Your income as a dentist hinges upon patients opening the doors to your waiting room and sitting down for their appointment. After all, you don’t get paid for an empty waiting room, right? A big part of filling your appointment book is finding new patients, and you can’t do that without consistent and effective dental services marketing.
Before you consider that local ad you ran in newspaper as an effective marketing strategy, think for a moment about how consumers conduct business today.
Online shopping has been setting sale records for years now, and the trend for patients seeking out medical services, providers, and information online is a similar situation. The bottom line – to have a thriving dental practice, you need to a) have a website and b) for the website to be highly visible. This means marketing your practice online.
Become More Visible Online With Dentist SEO
Online marketing is all about search engine optimization, or SEO. It’s a process designed to ensure quality and relevant websites have the strongest online presence, which translates to patients finding your dental practice.
Sounds simple enough, right? Just create a website that satisfies both patient needs and Google’s algorithm demands. It’s a little more involved, however, than just throwing some keywords on a page. Creating such a website that’s both visible and productive takes time, effort, and knowledge of how the best dental SEO practices work.
Digital Marketing Dentists Can Count On
At Aidan SEO, we give a transparent view our dental SEO strategy to improve your website positioning in search engines like Google, Bing & Yahoo. We provide you with professional service from seasoned SEO experts. Within the first 3 months of our services, you can expect to receive all of the following:
Dental SEO isn’t a one-step and you’re all done process. It’s actually a layered effort with many moving parts. If you want to drive patients to your website and grow your practice, then you’ll want to ensure your dental SEO covers the following bases:
You likely already know that keywords are a main component in SEO, but you should realize that all keywords are not created equal. How do you know what keywords are best? Keyword analysis.
In a nutshell, keyword analysis is the process of determining what keywords your target audience are using to search for businesses and services like yours. Choosing the right keywords gives you the biggest bang for your marketing dollar and drives volumes of high quality traffic to your website. In turn, your page moves further up Google’s ranking system, which then brings even more traffic.
Most dentists don’t have time to sit down for the research involved in figuring out what keywords to use. This is where a professional team of SEO experts can step in as your right hand. From showing you how to master the technique for yourself to doing the heavy lifting for you, an SEO team is an invaluable marketing resource to have in your corner.
Analyzing Your Competitor's Websites
Other dentists are competing for the same patients as you are, and they’re likely already using dental internet marketing and SEO services to improve their visibility. As many experts of war have said, ‘know thine enemy.’
Figure out what your competitors are doing right and wrong in their own marketing efforts and dental websites so that you can use the information to your advantage. Maybe, they have a particular element drawing visitors, or they might have a particular style or subject of content that’s popular with dental searchers?
Again, few dentists have time to search through dozens to hundreds of websites to figure this all out. A professional SEO company can analyze the websites of your top competitors and help you develop the ideal SEO strategy to best your competitors at their own game.
Dental Website Optimization
Dental websites are continually being judged by both searchers and Google’s algorithms. For that judgment to be favorable, your website must function well. Remember, users aren’t just your potential patients. They’re already Google’s ‘clients’ each time they hit the search button, which means it’s Google’s number one priority to ensure they deliver the most user-friendly, reliable, authoritative, organized, engaging, consistent, and applicable result pages to their searchers.
If the above aren’t adjectives that describe your website, then it’s time to get to work. Don’t forget that a ‘good’ website isn’t just about aesthetics. There’s a lot of technical behind the scenes work involved, such as tags and descriptions, that all play a role in how Google’s web crawlers catalog your website.
Aidan SEO professional service can help you with all the technicalities that go into creating a website that’s as appealing to users as it is to Google.
Excellent Dental Content Remains King
Dental marketing is just like any other niche of marketing in that content remains king of the castle. Without practical, relevant, and useful content, it doesn’t matter how well your website is set up.
Searchers demand content that’s valuable and readable. When they get it, then they’ll likely return to your site for future dental search queries. This is how niche authority is born, and it’s a huge part of how new customers find you and Google promotes your ranking.
Your professional SEO service provider can offer you sources of evergreen content, backlinks to quality content and sources, and many other tactics to ensure your website is quality content-focused.
Local SEO For Dentists
Clearly, your largest concentrate of patients will be in the near vicinity of your office. So, this SEO strategy specifically focuses on your local geographical pool of patients. It involves being listed in the right directories and making use of the right local search tools.
Another huge part of local SEO is reviews. One of Google’s top ranking factors is actually online reviews, making it a facet that your dental office can’t ignore if it wants that coveted top ranking.
Professional SEO services develop local SEO strategies to help you learn how to generate and leverage reviews to outrank competitors and grow your practice.
Link Building for Dentists
Speaking of links, your website needs to incorporate online links throughout your community as part of its local SEO strategy. Again, this is a tool to continually gather authority.
The experts at Aidan SEO will be able to help you gain these connections to other local authority websites, media sources, authors, and so forth.
Dental SEO That Meets Your Needs
Do you want your dental practice to be first in mind when locals need dental services or have a dental question? Do you want a website that serves your business goals and helps you meet your marketing objectives? If so, our professional SEO services can help.
Whether you just want to see your office consistently full or you want to grow and expand your practice beyond it’s current reach, dental SEO is a crucial part of your practice’s success. With our professional dental SEO services, you can implement a website that will help you meet your existing and future business goals. Contact your dental search expert, Aidan SEO, as soon as you’re ready to take your website to the next level of dental marketing.