SEO Case Study: Low Online Visibility

SEO-Case-Study-Initial-Problem

The Problem

After completing an analysis comparing this clients’ website performance with top competitors, we found they weren’t  appearing in nearly as many relevant searches. This is typically caused by two main issues, the first being poor on site SEO for their site’s existing pages. The second, a lower amount of overall content on their website.

SEO-Case-Study-Solution-to-Problem

Our Solution

To remedy this, we optimized every page of their website, created new evergreen content, and setup an active blog to compete with the competition that was out ranking them. We chose content topics based on the competitions best performing content, discarding low volume content topics. The result was an increase of relevant search terms they appear from 314 keywords to 2,332 keyword phrases.

1-SEO-Case-Study-Organic-Keyword-Growth-Before

Before: Appeared for 314 Search Phrases

1-SEO-Case-Study-Organic-Keyword-Growth-After

After: Appears for 2,332 Search Terms

Increased Organic Keywords

642 %

Increased Page 1 Results

490 %

Increased Top 3 Rankings

500 %

If your small business website isn’t appearing for keywords you want it to, or you just want to find out how your local and organic visibility is compared to your competitors, contact us to schedule an SEO content audit. If we determine your site isn’t showing up in as many searches as your search rivals, we provide content marketing services to address that as well!

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